A massive increase in online orders has pushed Chipotle to open its first digital-only restaurant.
The Chipotle Digital Kitchen will be located in Highland Falls, NY, and will open this weekend. It will only be open for pick-up and delivery orders, and there will be no traditional dining area.
This new concept will allow the brand to enter more urban areas where a full-sized restaurant wouldn’t be supported.
Chipotle’s CTO says that their digital sales have recently tripled.
Which is better: Chipotle, Qdoba, or Zabas?