Is This the Future of Drive-Thru?

There haven’t been many advancements in fast food drive-thru design . . . other than stuff like digital screens to quickly check your order, and re-routing the line to keep it from spilling into the street.

But Taco Bell is opening a new drive-thru “concept” in Brooklyn Park, Minnesota TODAY . . . and it’s a glimpse into the future.  There are two main perks:

There are four lanes, and each has a special designation.  Two are only for customers who pre-ordered through the app . . . one is dedicated to delivery services like Uber Eats and DoorDash . . . and one is for traditional orders.

To handle four lanes, the building is two stories, and you actually drive below a portion of the second floor.  And instead of your food being handed to you through a window, it’s sent DOWN to you in a mini elevator called a “vertical lift.”

These new drive-thrus are called “Taco Bell Defy,” and while there’s nothing EARTH-SHATTERING about the design, the idea is to reduce service times for drive-thru orders to under TWO MINUTES, and this could do that.  Oh, and it’s all about drive-thru at “Taco Bell Defy.”  There’s no indoor dining.

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  • Jon Watkins

    For the past 15 years, Jon has been waking you up doing morning radio here in Utah! Originally from Long Beach, California, Jon spends his time driving his kids from sports to birthday parties, blotting the grease off his pizza and complaining about how cold the winter is. Jon and his wife Jenn love to travel and even do a travel podcast together called, “Our Savings Starts Tomorrow.” If you ever see Jon out and about, make sure to say hi! He’s desperate for attention

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