“Aquaman” star and “Game of Thrones” alum Jason Momoa has shaved off his beard and fans are freaking out.

Jason let go of the facial fur in a YouTube video while filming in the middle of the desert for all his fans to see, but all of it was for a good cause.

After he shaved off the beard he posted a clean-shaven message on Instagram to promote a new line of 100% recyclable canned water with the message that “it’s time to make a change.”

View this post on Instagram

Goodbye DROGO, AQUAMAN, DECLAN, BABA New YouTube episode please subscribe and share this video. LINK in BIO . I’m SHAVING this beast off, It’s time to make a change. A change for the better…for my kids, your kids, the world. Let’s make a positive change for the health of our planet. 🌎 Let’s clean up our oceans 🌊 our land ⛰. Join me on this journey. Let’s make the switch to infinitely recyclable aluminum. ♻️♻️♻️ Water in cans, not plastic. #ChangeisComing #mananalu #aluminum #aluminumcans #water #cannedwater #choosecans #recycle #plasticpollution #HydrateLike @ballcorporation shot on the amazing GEMINI by @reddigitalcinema and @leitzcine @leicacamerausa Aloha j. I’m sorry @i.am.aurelius does not know how to spell. It’s Infinitely RECYCLABLE. Not recycleable. He’s young. And I’m working. Sorry

A post shared by Jason Momoa (@prideofgypsies) on Apr 17, 2019 at 9:44pm PDT