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The iconic Cadbury Easter Bunny is going to look a lot different this season as the confectionary giant replaces their famed TV commercial mascot.

via GIPHY

The “clucking bunny,” star of the Cadbury Eggs advertisements for 35 years, is being retired, with a new face taking its place starting next month.

via GIPHY

Hailing from North Carolina, 18-month-old Henri the bulldog won Cadbury’s first “Bunny Tryouts” competition on Saturday, beating out 4,000 other hopefuls to hawk the cream-filled chocolate eggs.

Besides the newfound notoriety, Henri’s family will receive $5,000 and the ASPCA will get $10,000 from the company.