McDonald’s knows a winning recipe includes K-pop group BTS and chicken.
Their sales jumped 25% in the last quarter ending June 30th.
The BTS Meal and the introduction of the crispy chicken sandwich helped grow the company.
The BTS meal also included limited-edition merchandise.
Other successful celebrity meals were J. Balvin’s meal and Travis Scott’s.
Travis Scott’s meal sold out in some locations.
McDonald's earnings beat, driven by BTS promotion and new chicken sandwich https://t.co/wmh5MKiEkM
— CNBC (@CNBC) July 28, 2021
What is your favorite McDonald’s food item?
