In one of the more ridiculous casualties of the coronavirus pandemic: Kentucky Fried Chicken is suspending its ‘finger lickin’ good’ slogan… because you really shouldn’t be licking your fingers right now.
KFC’s global chief marketing officer, Catherine Tan-Gillespie, said in a statement, “We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment.”
Before you get your feathers too ruffled, CNN reports ditching the 64-year-old slogan is simply all part of a marketing ploy.
KFC acknowledges that, with a pandemic going on, finger lickin’ is "not currently advised.” https://t.co/JGghUEuCNU
— Adweek (@Adweek) August 25, 2020