McDonald’s found themselves in some boiling hot water yesterday after their Rick and Morty Szechuan sauce promotion fell flat on it’s face.
Hundreds (possibly thousands) of Rick and Morty fans waited hours in line to try the sauce after McDonald’s brought it back for a one-day only run.
ERMAHGERD #BUTTERMILKCRISPYTENDERS POSTERS & SUPER-LIMITED SZECHUAN SAUCE TODAY! Sorry for shouting. Part. McD’s: https://t.co/7WA3yuj7OO pic.twitter.com/IFt1Tj13r6
— McDonald’s (@McDonalds) October 7, 2017
But twitter users claim that the locations running the promo only had a few sauce packs on hand. Some saying their location had only 20 packets to begin with.
@McDonalds you suck. Only 10 posters & 20 packets of #szechuansauce to a store; there are already 30 in line.. 4 hours early. #rickandmorty
— Brandon Kronz (@BrandonKronz) October 7, 2017
There was crying…
my son is 9 and was crying as well….after we got home he was still upset and said he may never eat @McDonalds again…that’s huge for him!
— Lisa Dahlkoetter (@LasaLoraine) October 7, 2017
Angry crowd chants “We want sauce” as police force them back. 1000+ people camped out to get #szechuansauce but McDonalds had 70 sauces… pic.twitter.com/wEaqC64Hln
— Ian Sikes (@ianjsikes) October 7, 2017
And an awful lot of PO’d fans…
McDonald’s employees laughing and recording people’s disappointment on their phones #SzechuanSauce #boycottmcdonalds #protestmcdonalds pic.twitter.com/Hzk2zwSpep
— Angel Guel (@angel_guel) October 7, 2017
But never fear. McDonald’s is bringing it back (in which I can only assume is an attempt to extinguish any further rioting or vandalism of their stores).
You spoke. We’ve listened. Lots more #SzechuanSauce and locations. Details soon. And that’s the wayyy the news goes! pic.twitter.com/ooIrbZBsOw
— McDonald’s (@McDonalds) October 8, 2017
A lesson to any other fast-food chain: never underestimate the the lengths a bunch of millennials will go to for their favorite cartoon.
ICYMI: The popular Adult Swim cartoon made reference to this long-discontinued sauce in their season 3 premier. The sauce was a limited run recipe made to promote the 1998 release of Disney’s Mulan. Check out the clip below.