Breaking Records and Stereotypes: Greta Gerwig’s Barbie
The acclaimed director, Greta Gerwig, recently opened up about her blockbuster Barbie movie and addressed the film’s phenomenal success. The movie shattered records for a female director’s debut weekend, raking a staggering $162 million. Moreover, it continued its winning streak on the first Monday post-release, earning $26 million and surpassing the previous Warner Bros. record for the studio’s highest-grossing Monday. It looks like Barbie won the strange competition with Oppenheimer.
Gerwig’s Vision for Barbie
Gerwig expressed her joy and surprise at the film’s reception, stating, “I wanted to make something anarchic and wild and funny and cathartic. The idea that it’s actually being received that way, it’s sort of extraordinary.”
The Barbie film series began in 2001 and has been a staple of children’s entertainment for over two decades. Gerwig’s film, however, has breathed new life into the franchise, bringing a fresh perspective to older audiences.
Listen to three songs from the original soundtrack here.
When asked about a potential sequel, Gerwig shared her current state of mind, “At this moment, it’s all I’ve got. I feel like that at the end of every movie, like I’ll never have another idea and everything I’ve ever wanted to do, I did. I wouldn’t want to squash anybody else’s dream, but for me, at this moment, I’m at totally zero.”
Addressing the Backlash
Addressing the backlash the film received, Gerwig said, “Certainly, there’s a lot of passion. My hope for the movie is that it’s an invitation for everybody to be part of the party and let go of the things that aren’t necessarily serving us as either women or men. I hope that in all of that passion if they see it or engage with it, it can give them some of the relief that it gave other people.”
Despite its popularity, the Barbie franchise has often faced criticism for its portrayal of women and unrealistic body standards. Gerwig’s film, however, has been praised for its progressive and inclusive approach, inviting everyone to join the party.
Why Barbie Deserves a Sequel
Given the film’s success and the fresh approach it brings to the Barbie franchise, it’s clear that audiences are ready for more.